Google Analytics Adds Cross-Channel Budgeting Tools for Marketers

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New planning features are designed to help marketers optimize…

BRANDWEEK: How Stanley 1913’s C-Suite Duo Keeps Its Viral Momentum Going

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Stanley’s chief product and brand officers help vet new partnerships. ​Stanley’s…

ADWEEK Agencies Advantage: Long-term Volatility Is Pushing Brands to Rethink Partnerships

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ADWEEK Advantage is part of a new series where every month, our…