Authenticity Over Aesthetics: Gen Z’s New Rules for Social Media

Gen Z has flipped the script. Perfect grids and polished branding are out. Raw, real, and relatable are in.

Key Trends:

• Unfiltered Stories: Behind-the-scenes content and bloopers outperform curated posts.
• Micro-Influencers & Niche Creators: Gen Z trusts creators with 5K followers more than celebrities.
• Values-Driven Engagement: Activism, mental health, and identity are central to Gen Z’s digital presence.

Actionable Tip:
Ditch the overly produced content. Try “day-in-the-life” reels or candid team intros to build trust and relatability.