Social Commerce 2.0: From Browsing to Buying in One Swipe

Social platforms are now full-fledged marketplaces. In 2025, users expect to discover, evaluate, and purchase—all without leaving the app.

Key Trends:

• Live Shopping Events: TikTok Shop and Instagram Live Sales are driving impulse buys.
• Integrated Reviews & UGC: Peer reviews and user-generated content are embedded directly into product posts.
• One-Click Checkout: Platforms are streamlining payment gateways for frictionless purchases.

Actionable Tip:
Use influencer partnerships to demo products live. Add “Buy Now” buttons to reels and stories with limited-time offers.