Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.

The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.

​The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.  Read More