Gen Z has flipped the script. Perfect grids and polished branding are out. Raw, real, and relatable are in. Key Trends: • Unfiltered Stories: Behind-the-scenes content and bloopers outperform curated posts. • Micro-Influencers & Niche Creators: Gen Z trusts creators with 5K followers more than celebrities. • Values-Driven Engagement: Activism, mental health, and identity are […]
Likes and comments are no longer the most telling metrics. In 2025, the real engagement happens in the DMs. Key Trends: • Private Virality: Users increasingly share posts via direct messages, WhatsApp, or Telegram instead of public reposts. • Dark Social Analytics: Brands are investing in tools to track these hidden shares and optimize content […]
AI is no longer just a backend tool—it’s now front and center in how brands create, distribute, and optimize content. From predictive captions to auto-generated video scripts, AI is reshaping the creative process. Key Trends: • AI-Powered Creators: Tools like ChatGPT, Jasper, and RunwayML are helping influencers and brands produce content faster and smarter. • […]