Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta. Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in […]
Viral Nation’s new measurement offering looks to replace impressions. Viral Nation’s new measurement offering looks to replace impressions. Read More
The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid. The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid. Read More
The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek. The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek. Read More
At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community, rather than aspirational aesthetics. At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and […]
Two titles had over a billion viewing minutes, both belonging to Netflix. Two titles had over a billion viewing minutes, both belonging to Netflix. Read More
NBC News’ campaign will appear on-air and across social media. NBC News’ campaign will appear on-air and across social media. Read More
MSNBC saw the biggest fall in total viewers during primetime MSNBC saw the biggest fall in total viewers during primetime Read More
NBC and Jimmy Fallon’s advertising competition show crowns its first Innovator of the Year. NBC and Jimmy Fallon’s advertising competition show crowns its first Innovator of the Year. Read More
American brands are riding K-pop’s wave by co-creating with the artists fans love most. American brands are riding K-pop’s wave by co-creating with the artists fans love most. Read More