Viral Nation Launches The Culture Quotient Measurement at Brandweek
Viral Nation’s new measurement offering looks to replace impressions.
Viral Nation’s new measurement offering looks to replace impressions. Read More
BRANDWEEK: Hasbro To Develop Its Own Video Games in 2026
Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta.
Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta. Read More
BRANDWEEK: Bozoma Saint John Is Her Own Champion
The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek.
The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek. Read More
Kimberly-Clark to Acquire Tylenol Maker Kenvue for Over $40B
The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid.
The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid. Read More
BRANDWEEK: Sephora, Gap, Béis Execs Say Authenticity Is Future of Style Marketing
At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community, rather than aspirational aesthetics.
At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community, rather than aspirational aesthetics. Read More
Streaming Ratings, Week of Sept. 29: Netflix’s Monster Debuts in First
Two titles had over a billion viewing minutes, both belonging to Netflix.
Two titles had over a billion viewing minutes, both belonging to Netflix. Read More
Ticker: NBC News Launches ‘Reporting for America’ Marketing Campaign
NBC News’ campaign will appear on-air and across social media.
NBC News’ campaign will appear on-air and across social media. Read More
‘It’s Pretty Surreal’: On Brand Winner Breaks Silence on Their Pitch Perfect Season
NBC and Jimmy Fallon’s advertising competition show crowns its first Innovator of the Year.
NBC and Jimmy Fallon’s advertising competition show crowns its first Innovator of the Year. Read More
Le Sserafim and Their Peers Are Flipping the Script on US K-Pop Brand Deals
American brands are riding K-pop’s wave by co-creating with the artists fans love most.
American brands are riding K-pop’s wave by co-creating with the artists fans love most. Read More
Week of Oct. 20 Cable News Ratings: CNN Sees Demo Gains During Total Day
MSNBC saw the biggest fall in total viewers during primetime
MSNBC saw the biggest fall in total viewers during primetime Read More