Amazon Ads Business Jumps 24% From Prior Year to $17.7 Billion
The company’s shares surged as much as 14% on strong sales in its cloud business AWS.
The company’s shares surged as much as 14% on strong sales in its cloud business AWS. Read More
The Trade Desk Swipes at Walled Gardens in New Brand Campaign
A new 30-second ad airs as The Trade Desk’s rivalry with Amazon reaches new heights.
A new 30-second ad airs as The Trade Desk’s rivalry with Amazon reaches new heights. Read More
Rewriting the Rules of Leadership: Doug Zarkin’s ‘Thinking Human’ Approach
The CMO of Take 5 Oil Change shares how he’s solving the brand value equation.
The CMO of Take 5 Oil Change shares how he’s solving the brand value equation. Read More
After Issuing Another Profit Warning, WPP CEO Says She Has a Turnaround Plan
AI and competitive pricing will be top-of-mind for the British holdco as it looks to claw back market share and revive its stock price.
AI and competitive pricing will be top-of-mind for the British holdco as it looks to claw back market share and revive its stock price. Read More
Rising to Defend Its Billion-Dollar Tylenol Brand, Kenvue Lures CMO from Mondelēz
Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a veritable mountain of clinical evidence to the contrary, on September […]
Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a veritable mountain of clinical evidence to the contrary, on September Read More
AB InBev Set to Kick Off UEFA Champions League Sponsorship
UC3 entered exclusive negotiations with Anheuser-Busch InBev for a global beer partnership, replacing Heineken after three decades.
UC3 entered exclusive negotiations with Anheuser-Busch InBev for a global beer partnership, replacing Heineken after three decades. Read More
Why So Many Publishers Are Launching Brand Marketing Campaigns Right Now
Publishers are flooding billboards, subways, and screens with ads for themselves—many for the first time in history.
Publishers are flooding billboards, subways, and screens with ads for themselves—many for the first time in history. Read More
Meta Shares Fall as Costs for AI Concern Investors
Meta executives defended soaring AI infrastructure spending, saying Meta remains “underbuilt” for its long-term ambitions.
Meta executives defended soaring AI infrastructure spending, saying Meta remains “underbuilt” for its long-term ambitions. Read More
Google Posts First-Ever $100B Quarter in Wake of Historic DOJ Antitrust Battles
Google surged past Wall Street’s Q3 estimates, with shares up over 6% in after-hours trading Wednesday.
Google surged past Wall Street’s Q3 estimates, with shares up over 6% in after-hours trading Wednesday. Read More
CBS News Layoffs Impact Big Names at Network
Nearly 100 positions could be shed across the network, affecting both on-air and off-air roles.
Nearly 100 positions could be shed across the network, affecting both on-air and off-air roles. Read More